Search Engine Optimization Services

Increase your website traffic and your enquiries.

Search Engine Optimization Services in Kenya

Search Engine Optimization

SEO is short for Search Engine Optimization and it is the process of analyzing a website and modifying it in such a way that search engines; Google, Yahoo, Bing, etc. will be able to read, understand and index it in the correct way.
This does not include rewriting the content of your website but just a few subtle changes.

SEO is an important aspect of a website development project. Without quality search engine optimization services it is quite difficult to achieve top search engine rankings.

WebSoft Development is a leading professional search engine optimization company that offers affordable SEO services, website promotion and Internet marketing services in Kenya.

Why SEO?

Do you want to attract global users and explore your business to them; having only a website is not enough, until and unless users can find your website in top pages of major search engines while searching keywords relevant to your industry and business.

SEO is much cost effective than any other marketing tool, offline or online. Search engines are used by 90% online users for getting what they want. You as a company would be able to reap maximum benefits out of search engines only if ranked well.

We at WebSoft Development can promote your website in top pages of major search engines and attract huge traffic and hence business to you. We use different SEO techniques to boost your search engine presence and increase traffic.

Advantages of SEO

There are several advantages of Search Engine Optimization and some of them include:

  1. Search Engine Optimization is a process that includes several components that you can use to increase website visibility like Pay Per Click Advertising, Link building, etc. You can use all the components together or use each component individually to maximize your website visibility.
  2. Search Engine Optimization will make it easier for search engine spiders to locate and index your website, which will translate into targeted traffic and generate revenue.

How WebSoft Development Can Help

We have divided the process of Search Engine Optimisation into the following stages:

  1. Keyword Phrases: Keywords are essential for the success of any SEO strategy. We can search the appropriate keyword or keyword phrase and include them in your web copy, content as well as meta tags. This will improve the chances of the web spiders finding your copy and website.
  2. Attractive Copy: Our copy is keyword rich and yet innovative. We provide a copy that will highlight your product or service and will be based on comprehensive research and analysis.

Our SEO services take into account different degree of requirements, which can vary from one client to another. Some of the services included in our SEO packages include one way link building, on page optimization, directory submissions, keyword generation, site analysis, article syndication, and comprehensive keyword driven copy writing.

Our SEO Process

Our SEO Process

  1. Initial Analysis
    Initial Analysis of the website is done to ascertain the website's objective, its target market, client's requirement, is the website SEO friendly or not and how success is to be measured. An initial set of keywords could be suggested by the client.
  2. Keyword Research and Analysis
    Effective keyword research and analysis is the backbone of whole SEO process as the whole optimization moves around the targeted keywords chosen. Keywords are selected taking the market trend, competitors, site's theme and targeted customer's vision in mind. They can be specified by the client but the keyword analysis by an SEO expert is aimed at finding out what the customers will actually search on most.
  3. Competitors Analysis
    At this stage our SEO Analysts aim to find out who your competitors are, what strategy they are following and how well they are ranking. This helps in planning strategy to beat them on the search engines.
  4. On-Page Optimization
    • Website Structure: We optimize the website structure in order to make it more SEO friendly, and provide solutions for any barrier inclusive in the website that might hamper the website's visibility in the search engines and our SEO Experts can provide total or partial rebuild of the site.
    • HTML Code Referring: We create relevant meta tags, alt tags and title tags for the site keeping search engine preferences and removing unwanted code which increases site's load time.
    • Internal Link Structure: Site's Navigation should be very systematic not only with the SEO point of view but also from the user point of view. Search engines prefers website built with appropriate navigability.
    • Optimize Content: We examine the appropriate keyword density and document length. As Content is King in the language of search engines, we optimize the content with the aim to provide an informative and search engine friendly site to the search engines.
    Apart from the above our other on-page optimization strategies are:
    • Image Optimization
    • Dynamic Page Optimization
    • Developing Optimized Pages
    • RSS Creation
    • Bookmarking Option for the site
    • Sitemap Creation
  5. Off-Page Optimization
    Our Off-Page Optimization Strategy includes the efforts to promote your website in search engines.
    Our off-page SEO Process includes the following:
    • Search Engine Submission
    • Link Building Campaigns
    • Social Bookmarking
    • Press Release Creation and Submission
    • Blog Creation and Posting
    • Article Creation and Submission
    • Link Popularity Campaign
  6. Monitoring and Fine Tune Process
    After getting search engine ranking for the site, we keep track of its progress and make re-optimization strategy in order to maintain site ranking in the search engines. We also prepare Search Engine Ranking Performance (SERP) Reports on a Weekly/Monthly basis.